Dr John Vergis Vilanilam

Dr John Vergis Vilanilam
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https://vilanilam.com/
Dr.John Vergis Vilanilam, writer in English and Malayalam has had a long teaching, administrative and research career spanning half a century. Starting as a Tutor and later as Lecturer in the University of Kerala, Dr.Vilanilam rose to the position of Vice-Chancellor of the same University after teaching for many years both in India and the U.S.A. Despite obstacles, he completed his full four years as Vice-Chancellor and retired from service in 1996. He is now more active than ever, continuing his research and studies and has published more books in English and Malayalam. Some of his books were translated into Hindi.
In 1998, the University Grants Commission (UGC) honoured him with an award of Professor Emeritus in Communication, in which capacity he toured various Universities in India giving lectures and research guidance. He worked as Visiting Professor at the Mangalore University, Dharwar University, Karnataka, MLC University of Journalism, Bhopal and at the NISWASS, Bhubanaeswar, besides giving extension lectures at various Universities in India.
From 2002-2003 onwards, he has visited as Chairman of the NAAC Peer Team those universities and colleges in various parts of India that apply for assessmsent and accreditation by the National Assessment and Accreditation Council (NAAC), an autonomous wing of the UGC.

FUNCTIONS OF MEDIA -MAJOR AND MINOR

Harold Lasswell, Harvard Professor of Politics and Charles Wright, Professor of Communication at the University of Pennsylvania stressed four functions of the media. Lasswell spoke of three and Wright, one; Denis McQuail, Professor of Sociology at the University of Southampton, England, and later Professor and Head, Department of Mass...

CORRELATION OF SOCIETY AND INTERPRETATION

Citizens must get an interpretation of the economic, political, and cultural significance of various events. The media do such interpretation through features, editorials, special articles, letters to the editor, and special discussions on radio or TV. The Internet helps citizens to exchange views on important developments. Certain wrong actions...

PROCESSES OF COMMUNICATION

Intrapersonal communication precedes all other forms of communication as it is at the base of the human element in all models of communication. Messages are constructed by people ---persons and groups living in a given socio-economic, political and cultural environment. They are conceived in the minds of those persons. And...

THE CONCEPT OF ‘MASS’

Mass Communication involves: Large-scale production of messages by groups of professions for very large audiences; unidirectional flow of messages; unbalanced, unequal, asymmetric flow of news; impersonal and anonymous; sometimes calculated, manipulative messages; ...

COMMUNICATION AND MASS COMMUNICATION

Some students of journalism and mass communication fail to recognise the basic differences between “communication” and “mass communication”; they use the two terms interchangeably. This is a humble attempt to make all students of journalism and mass communication understand the fundamental differences between communication (C) and mass communication (MC)....

ETHICS, THE MORAL PHILOSOPHY

Media practice and profession, like teaching, medicine, and other services, have to take extreme caution in maintaining the highest moral principles so that they do not harm society. This is why professional bodies of newspaper publishers and broadcasting institutions voluntarily follow certain principles. Despite good intentions, some of the...

DEMOCRATIC PARTICIPANT MEDIA THEORY

Democratic Participant Media Theory is the latest in the field of media theories, and Professor Denis McQuail is its proponent. Its location is mainly in rich, developed countries where the citizens have the scientific, technological and financial means to put the latest innovations in inter-personal communication to practical and...